your one source for high school counselor outreach
We Were Recently Featured On The Admissions Directors Lunchcast Series. Click Here To Listen To The Full Podcast
your one source for high school counselor outreach
National Survey Shows 83% of High School Counselors Prefer to Be Contacted by Email!
Download this Free Survey Report, which provides detailed insight into what High School Counselors are looking for and how to more effectively communicate with them.
- Counselors Prefer News By Email 83%
Source: Raquel Bermejo, Ed.D Author. Encoura, High School Counselor Marketing, & NextGrad 2026 High School Counselor Survey. Full report to be released in August, 2026.
Your Direct Source to Reach Key Influencers in Student Recruitment
Our High School Counselor lists help you reach your target audience, graduating and future graduate high school students. We produce verifiable contact data for the Counselors who influence and shape high school students’ college decisions.
- Updated, accurate and verified High School Counselor lists
- A credible, influential channel for accessing college and career hopefuls
- Proven direct connections with trusted high school student advisors
- Accurate contact information for sharing college programs and highlighting important information such as application deadlines, financial aid information, scholarship opportunities and more.
- One year of access with quarterly updates
Our High School Counselor lists give you reliable data in an easily accessible format. Our targeted data helps you streamline your recruitment efforts. We help improve engagement and build meaningful relationships with the influencers that can help you reach their students, High School Counselors.
High School Counselor Email Lists
- The most accurate & thorough high school counselor email lists available
- Researched, verified and updated by our own domestic staff
- Easy to use Excel files provided with unlimited yearly usage and free quarterly updates
- Lists include individual email address, contact, school, phone, mail address, district, county, CEEB code and more
- Wide selection of geographic drill down options and demographic selects available
Counselor Outreach Data
The Most Accurate Lists
- High School Counselor email lists
- Most Accurate data
- Consistently Updated
Verified Data
- In-house research & verification
- Continuous Counselor data reviews
- Ongoing contact updates
Demographic Filter Options
- State, Metro Region, County, Radius
- Public/Private, Income, Demographics,
- Religious, Title 1 eligibility, CEEB Code, & more
Specialty Lists
- US News-ranked, Top-ranked private schools
- STEM/Charter/Magnet schools, International schools
- IB schools, vocational/tech schools
- Independent counselors, community college transfer counselors, & more
Success Stories
Marketing has been a fantastic partner in our school counselor relations strategy. The lists are comprehensive and accurate, and proactively updated throughout the year.
Having this solid contact information as a base for our strategy allows us to be creative in our email and print communications with counselors.
We use the lists we purchase from High School Counselors Marketing for almost all of our direct outreach and marketing to high school college counselors from around the country.
By using this tool, we are able to execute marketing campaigns that strengthen existing and build new relationships with high school counselors, a key referral source.
Our campaigns using these lists consistently exceed our expectations for how high school counselors are engaging with the College. Partnering with High School Counselor Marketing has been and will continue to be an important part of our strategic enrollment plan.
We have used High School Counselor Marketing’s lists as the sole source for our national Counselor surveys for the last five years, and have found the information to be absolutely invaluable!
Not only do we find their data to be consistently reliable and accurate, but their ability to provide the information needed in a timely and professional manner has made them our go-to source for any Counselor, Principal, or Superintendent data.
We look forward to our continued partnership with HSCM.
How We Reach the Counselors Who Shape Students’ Decisions
FAQs
-
What does the list include?Our comprehensive lists include not only individual email address, but contact name (first and last), school name, type of school, mailing address, phone number, school district, county and CEEB code (click here for a sample database). Other selects available also include median zip code income, religious affiliation, minority population percentage, Title 1 eligibility and more.
-
How are your lists compiled and how often are they updated?HSCM’s dedicated U.S. research staff perform constant, rolling verification of all data, monitoring over 20,000 school websites, and maintaining regular contact with Counselors via phone and email. All counselors receive quarterly reminders to verify and update their contact information via our proprietary web-based interface, and the majority also receive the weekly Newsletter email during the school year. This ensures we receive feedback directly from the Counselors themselves, and can track changes on a real-time basis. As a result, our lists are literally being updated daily and are by far the most accurate available in the industry.
-
What format are your lists in, and are there any restrictions on how often I can use the data?The lists are provided in an Excel format and can be used as often as you like during the 1 year licensing period. Free updates of whatever lists you order are also provided approximately every quarter so you are constantly receiving updated information.
-
Do you offer specialty lists?Yes. We have many different types of specialty lists including the US News & World Report’s top ranked public schools, the US News & World Report’s top ranked stem/charter/magnet schools, private school only lists, zip code income, international, religious affiliation, independent counselors, community college career/transitions counselors, US and International IB schools, largest metro markets and more.
-
Are you a list broker?No. All our proprietary lists are compiled by our own domestic staff and we do not use any list broker services.
-
Are there advertising opportunities available for your digital newsletter and digital directories?Absolutely. There are several types of banner ads and digital advertising opportunities available on our weekly newsletter, High School Counselor Week as well as on the weekly email notification reminder. As for the Digital Directories, there are full page color ads available throughout the publication. Both products present opportunities to increase your Counselor outreach plus there are great discounts available for multiple Counselor product purchases. Talk to your rep for further details.
High School Counselor Week
Newsletter
- Newsletter website with articles and information geared specifically for Counselors
- Potential reach of over 60,000 Counselors every week during school year
- Advertising opportunities on weekly email notification and newsletter website page
High School Counselor
Digital Directories
- Published and emailed directly to over 60,000 Counselors three times a year
- Easy to use Flipbook format
- Full page color ads with links to your website
- Year round exposure to Counselors