College Admissions: New Student Information Forums

New Student Information Forums

Universities and colleges throughout US have rightly realized the importance of marketing their services to prospective students. This is the reason why we have seen a tremendous increase in expenditure budgets of HE admission and marketing departments. As a marketer and sales experts, I believe that identification and utilization of information platforms still remains an enigma for most of these organizations. There is an immense need to explore information venues which are suitable to reach high school graduates. Following are some considerations and strategies which can ensure maximum return on efforts made by concerned departments.


High School Website

Websites remain the primary source of information for prospective student throughout the world. Irrespective of the marketing strategy we adopt, students are always going to validate acquired information through official websites of respective universities and colleges. This is the reason why these organizations spend an exceeding amount of capital on making their websites informative. In fact, these websites hold so much information that it becomes very difficult to maintain desired navigation standards. Making information easy to find by relevant navigator is the biggest challenge that educational institutes need to divert their attention to.

Engaging High School Students


This type marketing is probably the most result oriented strategy that universities adopt for student recruitment. It allows admission and marketing personal to have face to face interaction with their prospective candidates. This concept can be implemented through something very basic like online recruitment drives. Alternatively, HE institutes can organize events like official campus visit, tailored to market services offered by the colleges or institutes.  On a more specific level, institutes can work on a lead of any brilliant prospect. This can be done by contacting concerned high schools and setting up a face-to-face meeting.

Social Media Marketing

Social media platforms are quickly gaining importance as easy to access and credible source of information. Universities and colleges can market their products on multiple platforms like Facebook, LinkedIn, Twitter, Instagram, Google+, Pinterest, Slideshare etc. These platforms offer access to maximum high school population. This strategy can be implemented through trained social media marketing professionals within reasonable price range.

The major challenge that HE institutes face during implementation of these strategies is lack of coordination with high schools. The best way to minimize gap between High school and HE Institutes is regular interaction with high school counselors. This can only be perceived possible if universities maintain a proper state wise database of this hard to reach market. Don’t worry; you do not have to make this database from scratch. High School Counselor Marketing ( provides a complete updated database of high school counselors along with contact details and email addresses. Considering the prospect of information gathering opportunity, you can purchase this database at a very reasonable price.



Myths About College Admissions

Waiting to hear back from colleges about your acceptance can be stressful. Basically, your first steps into adult world are being determined by an admissions counselor based on endless factors. Did you take enough AP classes? Did you do enough extracurricular activities? Should you have applied earlier? Is your admissions essay unique enough? It’s hard not to constantly think about all these things but some things may not matter as much as you think. Ease your mind and check out these myths about admissions.



Universities that you apply for track you. They keep a record of how many times you have contacted the school, if you’ve arranged for a campus visit, or if you’ve requested more information. Doing these added steps really show colleges your interest and it can give you the extra push that you need to get in.

Part of a university’s prestige is its yield rate, which refers to the number of accepted applicants who actually enroll. Showing additional interest will give the admissions counselors confidence that you will actually attend if they accept you.



The best way to impress admissions counselors, as always, is to authentically pursue what interests you. The broad majority of applicants will actually be overqualified for the colleges they apply to and will also have various extracurriculars and experiences. In turn, admissions officers are looking for applicants who have had leadership roles or have played an important role in a major project or organization. It is best to have fewer activities where you focused and made a difference rather than more where you were just a participant.



Of course, colleges and universities like to see students take demanding classes in high school. However, selective schools usually don’t like grades that are below a B; struggling in more than one difficult class is not seen as a plus. So, unless students can manage a B or higher in higher-level courses, it is probably best to just stick with regular classes.

Admissions officers says that although grade point averages can be boosted because of challenging classes, they can tell when a GPA is bloated. This is because high schools use distinct grading systems and offer course with the same title but differing levels of difficulty. In fact, many universities have a system of their own to recalculate GPAs.



Essays can be the deciding factor when it comes to students whom admissions counselors are on the fence about. A student with average grades and test scores could catch counselors’ attention with a well-crafted, insightful essay or they can be rejected for a crummy one.

Submitting bad essays can always hurt your application even if you are an ideal candidate. You may be in a position where you don’t exactly need to submit an extraordinary essay, but a procrastinated essay or one that clearly shows that you didn’t put much effort into it can knock you out of the running.

How Busy Parents can Help their Children Succeed at School

Having a high school kid is like sitting in the roller coaster car as they climb the incline of freshman year, sophomore year, then begin the crazy roller coaster into junior year and ultimately arrive at the end, the senior year.

These next four years fly by really quickly so hang on.

And as a working parent, all this can sometimes feel like a juggling act. Aside from making sure, you look immaculate for your business presentation. There’s also the marathon of coming home. After beating every red light to get through the rush hour traffic, you have to fix a dinner several degrees above the standard microwave fare. In all these, you’ve yet to have “ME” time, spouse time and time out with friends and family members. Whew!!

For parents, the apron strings are pretty much frayed to the last thread by the end of senior year. Your child will become vastly more independent. They may start driving, dating, and working at their first job. Family time wanes as their teenage lives begin to travel at a thrilling speed. They are hurtling toward their future, and all a parent can do is hang on to life and encourage them towards greater and bigger things.

The stress of juggling childrearing responsibilities with the demands of work takes a toll on many parents’ personal and professional lives. Over 50% of all employees report that job demands interfere with their personal responsibilities, while 43% of employees say that their family responsibilities interfere with their work performance, according to a study by the American Psychological Association.

Often, there just doesn’t seem to be enough hours in the day to get everything done and meet everyone’s needs. While managing a career and family leaves some parents feeling guilty and frazzled, others seem to be able to effortlessly balance parenthood with full-time work. Parents who are able to raise well-adjusted children while also maintaining a career have to make sacrifices in order to keep up with the pace.

There are many aspects of how parents can be an important and positive influence in making decisions as a child gets groomed and follows everything that he has seen in his life whereas excessive parental control results in adverse outcomes. Parents should be cautioned against imposing their own goals on to their children or seeing their child’s accomplishments as a reflection on themselves. So while parents should show genuine interest and support. Choosing a career is an extremely important decision that impacts an individual‘s entire future, so parents can become very stressed as they can unwittingly make the past seem perfect and the future terrifying.
Parents influence the level of education or training that their children achieve; the knowledge they have about work and different occupations; the beliefs and attitudes they have to working; and the motivation they have to succeed. Most of this is learned unconsciously, children and teenagers absorb their parent’s attitude and expectations as they grow up.

Some of the key factors are as follows:

• Encourage your children to get as much education as possible
• Help them to discover their innate talents and skills
• Develop their knowledge of the world of work
• Teach them decision- making skills
• Value gender equity and cultural diversity
• Become aware of career resources/ education and training opportunities
• Observe the effects of work experience.

Parents should guard against shooting down ideas their children may have about their future careers. If they react negatively, it may shut down the whole exploration process. Parents need to keep the lines of communication open and encourage their child to gather as much information as possible on their career interest areas. A parent must recognize that their role is simply to act as a facilitator in their child’s career journey and allowing independent career choices marks a first real step into adulthood.

Look out for the danger signs in your child’s approach:
1) Waiting until the last minute to make decisions.
2) Unrealistic expectations.
3) Promises to work miracles with study next term.
4) Carrying too many higher -level subjects in spite of poor reports from teachers.
5) Interference from social activities or a weekend job which is funding their social life.
6) Selecting a course because the career is well paid. They are more likely to gain a good result in their degree if they enjoy and are interested in the course.

All the above are points that parents need to consider to make it easier for them and their children to progress in their personal and professional lives ahead of them. What can be a lot more favorable situation is that parents and children should be in regular touch with the High School counselors who can help bridge the gap due to hectic work hours and scores of responsibilities and expectations. This works best in making sure children are not neglected and parents are up to date with their progress.

Where should students seek guidance for university

Students are assets of our society because they hold the key to making changes and can make a successful future. Therefore, it is the duty of the society to provide them with complete guidance on what degree program and the educational institution they should select as well as how to become a catalyst for change.

The parental involvement in the children’s education is the most influential and interconnected element described as the personal backgrounds and the economic background of parents. These two components primarily depend upon the environment provided by parents to their children. With the social evolution, it is observed that most of the parents in the USA are not exposed to the recent educational system which creates a big hurdle for the students in making decision regarding their career path.

High school is the time when students begin to discover what the future holds for them. But here they mostly come up with the clutter of questions. High School Counselors are here to make things easier for students. They engage in enhancing the learning process and promote academic achievements. Their programs are essential for students to achieve optimal personal growth, acquire positive social skills and values, set appropriate career goals and realize the full academic potential to become productive members of the society.

The High School Counselors’ holds wide range of state certification in school counseling. Maintaining certification includes on-going professional development to stay in touch with the current educational reforms and challenges faced by today’s student. Also, professional association membership is encouraged as it enhances the school counselor’s knowledge and effectiveness.

High School Counselor helps to fill the gap between the students and the university. Counselor help students thrive academically, personally and socially, and assist them in exploring their educational career options.

A counselor’s role may go unnoticed, but it plays a vital role in guiding the student throughout their career. High school counselor works with students on immediate issues and future planning and helps them reap out the benefits from each and every opportunity.

Counselors also guide and assist students in understanding the requirements of the college or university because many individuals do not have a clear vision and do not know much about the undergraduate programs and process. Along with this they also provide recommendation letters for the students to the universities which acts as a plus point for the students.

The main purpose of high school counselors is to ensure the students are prepared to become the next best generation of parents, workers, leaders, and citizens.

Applying to University: Your High School Counselor’s Role

Your guidance or college counselor is the most important people in your school life. Counselors can help even an average student apply and gain admission to a first-rate college or university. In the US, counselors send their students’ high school transcripts to universities and colleges. And this is just the one thing they do among the other great work that helps students to excel in their academic and then practical career.

What Your Counselor Can Help You Do

1. Find Universities
The counselors, having years of experience and great academic background helps students in creating a list of universities/colleges based on their interest, capacity, ability, and qualities that will match with the institution’s growing demands. While counselors know more about their students, they are the best resource at hand to narrow down the wishlist to possibilities that will flourish a student’s future.

2. Understand Requirements
Every university/college have different application requirements. This could be tricky for students that are applying for the first time. Sure! Parents can help out, but they will know little as over the years third level education has changed rapidly. For those who are the first in their family to go to university will find it useful that counselors are available to explain the requirements of each institution they are applying to. Most require applicants to submit an essay. Many ask candidates to send scores from an admission test, such as the SAT or the ACT. Therefore, counselors are brilliant to guide in this manner and help students register for admission tests, if necessary.

3. Get Recommendations
It is very usual for universities to ask for a recommendation letter from a high school counselor. Therefore, meeting the counselor and taking guidance will shape up a good letter of recommendation because the counselor will know how serious the student is in going to university. Also, a lot of interaction results in the counselor being aware of the student to write him/her the recommendation he/she deserves. And having excellent relations will work in a student’s favor. So regular meet up with the counselor is the best way to secure admission in a good institution.

4. Make the Most of Your Time with Your Counselor
Remember tons of students will be rushing in and asking time from the high school counselor as university application season arrives. Hence, every student needs to ensure that they remain on the top of their game to secure maximum counselors’ time. Here’s how!

Students need to be an early bird. They need to go to the counselor way ahead of the university deadlines making sure the groundwork and researching for universities and essay topics are already done, and it is presented for expert advice. In the meanwhile just don’t get information but also make a request for a recommendation letter. Planning well ahead of time will make it easier for the counselor to give each student a timely answer and for the students a well-directed recommendation letter.

Every student should be organized and make a calendar marked with important dates and reminders before the deadlines of university applications. Also, always read “Applying to College: FAQs for tips”.

Very important aspect of the applications season is that students need to be responsible. The counselors can help in many ways, but this is a student’s project and its responsibility. Therefore, schedule appointments when you need to talk to the counselor and be prepared.

What universities are looking for?

The admission department’s decisions at the University is primarily based on the academic criteria. While the University looks for ability and potential in a student, it also assesses everyone individually, which means they look at and for different things in different students for different courses. Although, there is no magic formula that guarantees a place at the University. The admissions tutors are always looking for students who they believe:

1.  Have the most academic ability and potential
2. The student who will benefit from and flourish in the University learning environment
3.  The student who is best suited to the course they applied for

Academic Ability and Potential

However, according to counselors, all admissions tutors of Universities look for students that they believe have the learning ability, capacity and will benefit from and flourish in the set learning environment. The admission tutors usually determined the fate of a student by the examination grades in high school and recommendations from counselors and teachers.

Learning at University

Universities look for an indication of a student’s ability to think critically and independently. Also its willingness to argue logically while keeping an open mind to new ideas as well. A student also needs self-discipline, motivation, commitment, and the desire and the potential to go beyond what they have learned at school or in the future at University.

Suitability and Enthusiasm for the Course

Finally, counselors have stressed for decades that students should learn about the subject they’ve applied for and shouldn’t only be interested in the degree at the end. Universities at interview rounds gauge it quite quickly making it an infamous reasons as to why students do not make it to their desired Universities. Therefore it is very important that students should sit down with their counselors and figure out which subject area(s) they are most enthused and inspired about studying for the next few years.

Keynote for Students

There is no blueprint for an ideal student that Universities want, and they give applicants as many opportunities as possible to demonstrate their strengths and potential. Therefore, each application is considered individually and holistically, using all of the following information:

1. Academic record
2. School/college reference
3. Personal statement
4. Any written work submitted
5. Performance in any written assessment
6. Contextual data
7. Performance at interview

Every application is considered holistically. The admission’s tutor analyzes all of the information available before making any decisions. No part of the application is considered separately. For example, a student’s written assessment performance or performance at interview alone does not determine the outcome of their application.

More Parents struggling to balance the work, home life

The American economy has not quite recovered from the recession and families across the country are struggling to make ends meet. Therefore long hours of work are inevitable for both parents of the house. Thus, leaving children without proper care and attention that they require, especially in the early and teen years.

In 2016, there are more mothers than ever are in the workforce. According to research, “women now make up half of all workers in the United States, with nearly 4 in 10 homes having a mom that is also a working mother.”

Among the parents, mothers always played a central role in child care and development because of their sensitivity and God gifted nature to love and pamper their family more than their male spouses. It’s not a piece of cake to strike a balance between work and home. There are pros and cons to every option. If both the parents are employed full-time or part-time, you may have a better standard of living and have fewer economic problems. You may also feel delighted that you’re making an impact. On the contrary, you may also feel that you are missing out on family life. You’re not there for your kids or your partner.

Some of the frequent changes in behavior of the child are as follows:

1. Child behavior such as alcohol use, violence, and anti-social behavior increases as parents involvement decreases.

2. Children are more likely to fall behind in academic performance as their parents do not participate in school events, develop a link with their child’s educators, or keep up with what is happening in their child’s school life.

3. Students whose parents remain involved in their children’s academic life are more likely to go to university and have successful careers. Students whose parents are not involved, on the other hand, are more apt to quit school – forget about the university.

4. Students achieve more when their parents are by their side, regardless of parents’ education level or socio-economic status.

5. It has been seen that students perform better, achieve higher grades, better attendance, and complete homework consistently when their parents are involved in their child’s education.

6. It has also been noted that a more positive attitude is exhibited by the student when parents are involved, have increased enthusiasm and better self-esteem.

One more thing affecting the children of the parents who are not efficiently balancing the work/home life is that the parents lose their standing in front of their children. Their children tend to listen to their high school friends instead of their parents. Therefore, ending up being a misfit/rebel for the society.

This is where High School Counselors comes in. Traditionally the high school counselors use to deal with students looking to take admission in universities. However, their role has become far diverse. The misfits, rebels or poor performance students are now targeted by counselors with a sole purpose to build that very important relationship of trust. Once that has been achieved, the counseling sessions start for the overall betterment of the student. Parents that are busy in their hectic work routine to meet costs at home should at least take-out time once a month and visit the counselor of the school that their children are going to. Discussing problems and more importantly knowing about their child is paramount in its development.

Understanding high school counselors’ pivotal role in student development

High School counselors’ relationship with students is not limited to them just being in school. However for many, it may extend in the form of mentors and coaches. It is no surprise that students may require counselors to play a larger role giving them sound advice for better career development. Since the high school counselors are the best resource at hand not only for students but parents, teachers, and universities – speaks volume of their importance in a child’s upbringing.

Research has shown that students who pursue school-based counseling work towards improving their self-esteem, confidence and their anger management issues. It is an on-going process or even a life long journey for some students, and once a student enters third level education, it does not mean that they need to let go of their mentor. Instead, a lot of them keep coming back to their high school counselors for sessions focusing on their chosen education, career path and challenges at the university.

Today the education industry has evolved having several courses to offer – sometimes hundreds of them, making students not only nervous but confused at the time of choosing the right academic field for a prosperous future. All of a sudden when reality struck, the students may not be prepared and may break down. Leading towards a complete shutdown in thought process forcing the students to take a gap year. In short, making it disastrous for the students and the universities that aggressively work towards student recruitment.

In an ideal scenario, universities should work closely with high school counselors who will better inform the students about the institution, their ranking and most importantly the offerings. Since high school counselors are close to their students, they will better understand which student will fit well into which university. Therefore not compromising on student’s development while also serving the right crowd to the universities. For example, a student with a learning disability will be better guided by their high school counselor keeping in mind the tolerance that the university can offer and the degree program that will match the future working of the student. Thus, leaving a positive impact on both.

Many universities realize and understand the right way to go about student recruitment. Hence for decades they are focusing on strengthens ties with the high school counselors. Many also make them participate in annual surveys, gathering big data that helps universities to forecast student interests and trends. Therefore attracting not thousands of students but most importantly the right ones, thus, contributing to a substantial alumni structure once they finish graduation.

To conclude, high school counselors have the most influence in an active student’s life, playing a pivotal role in their life choices, achievements, and overall capacity building. Therefore, universities that interact and have a healthy and an active counselor network are not only working on the grass root level but also see positive results when the students get the right information that universities hope to convey in the most understanding manner.

Universities should have healthy relationship with High School Counselors

High School counselors’ relationship with students is not limited to them just being in school, but their role is often extended as mentors and coaches to pupils until their graduation from University. High school counselors are the best resource at hand for parents, teachers, and universities to stay in touch, while working with students coming from a particular high school.

Research has shown that students pursuing school-based counseling have improved self-esteem, confidence and are more eager to learn in good universities. This is an on-going process or even a life long journey for some students. While a student enters college or university, the counselor is a significant influence in decision making. Counselors are treated and highly regarded as mentors whose opinions and suggestions are ultimate. Many students often bypass their parents when it comes to deciding on a university, but the same can’t be said about high school counselors.

Student recruitment department at universities may serve best and meet desired targets if they are aligned professionally with high counselors who are better heard by students. The counselors should be regularly engaged and educated by officers on new developments, achievements, education structure, scholarship opportunities and most importantly the environment it inculcates for overall student experience.

Though students come from a particular institution, the high school counselors can best gauge their ability and thinking pattern. Thus, smartly aligning students to best universities where they may prosper.

For example, a student with a learning disability would only be recommended by their high school counselor to a particular university program after having extensive knowledge through contacts at the institution. The reasons for suggesting a particular university for any student would always be complete awareness given by institutions. Those who lack contact with high school counselors are always left with negative image marketing.

Furthermore, a new setup can be disturbing for any person. Adjusting with new people and new faces can be an overwhelming experience. Therefore, high school counselors are not only mentors but caretakers of students that need a trusted person to go to.

The fact that every student needs to be dealt differently is so important in shaping their personalities. Students in high school may be impulsive and aggressive, whereas, by the university they mature into young adults. Reflection on their behavior and psyche by their high school counselors can work with strong recommendations. For example, a student suffering from stress or anxiety; high school counselor can help the university in recognizing symptoms of anxiety previously and what works for them. Also, they are brilliant in suggesting the right education path to take for a successful outcome.

In short, universities that do not have robust and healthy high school counselor relations will always end up with limited or negative image marketing. This does not only mean less student requirement but affects the overall working concerning university’s educational infrastructure development.

The journey from Freshman to Senior

Growing up as the youngest of the three siblings, I would always admire the independence my older sister had, how quickly she could come and go out of the house, leave and enjoy with her friends, and that is what made me look up to college years for as long as I can remember.

Starting college as a freshman will make you eager to be on your own, have your own independent life, without parents. Your freshman years will be in complete apprehension and with the fear of not making the kind of friends you had back in your high school. You are excited and naive; it is probably your first very experience of being far away from home for a longer period. Eating at the cafeteria has its good days and bad days, especially if you like to stay away from the ‘popular’ crowd. As a freshman being late for a class causes anxiety and panic attacks. All you care about is having a good impression and really study hard for your exams.

So be open to change. Nothing will be the same or remain the same as you start getting comfortable in your dorm life. Some changes will be good, some not so great, but you will need to constantly adjust your mindset.

As a freshman, you will talk to your high school friends greatly in the beginning of the year – pouring them with stories of a life on the highway and your interactions with all the new people. With time, you find yourself speaking to people from home far less frequently as before. You might find yourself in an awkward position too where you feel you are in another phase of your life, where people from your hometown and high school do not understand you anymore.
Moving towards sophomore year brings its own sense of maturity, as you will find yourself changing your room’s light bulb, and the realization of the importance of the basic amenities in life and how costly they are. You may even find yourself experimenting and trying new things like cooking as you start to crave for home food. Need not to say that sophomore years are any less carefree or not exciting with nights being spent out with friends.

Junior year is when you truly grow up with your twenty-first birthday. Pressure from studies increases and you no longer can afford nor want to stay out five nights in a row. You are now more than comfortable and are more in control as this is the place where you belong. Your circle of friends is much more than hardcore party people, and your friends are now your family. The joy of spending that quality time is more with your friends than in going out. You start taking life a little more seriously and see ahead the life that awaits you. Internships, apprenticeship, exchange programs and college clubs are what excite you more.

Community work, charities, working for a cause, standing for your rights is where your energies will be diverted. As you enter your final senior year, you will be amazed at not how many people you know, but how many people know and recognize you by name. You will enjoy visiting home for breaks, unlike your freshman and sophomore years. The only thing that will terrify you is time flying by faster than you could appreciate it, and leaving the new family that got you through thick and thin in these four years.

It’s always a mystery to reflect back as a senior and see yourself evolve from the freshman years to now, and only imagine the growth which you encountered in these four years which will continue to grow.