College Admissions: New Student Information Forums

New Student Information Forums

Universities and colleges throughout US have rightly realized the importance of marketing their services to prospective students. This is the reason why we have seen a tremendous increase in expenditure budgets of HE admission and marketing departments. As a marketer and sales experts, I believe that identification and utilization of information platforms still remains an enigma for most of these organizations. There is an immense need to explore information venues which are suitable to reach high school graduates. Following are some considerations and strategies which can ensure maximum return on efforts made by concerned departments.


High School Website

Websites remain the primary source of information for prospective student throughout the world. Irrespective of the marketing strategy we adopt, students are always going to validate acquired information through official websites of respective universities and colleges. This is the reason why these organizations spend an exceeding amount of capital on making their websites informative. In fact, these websites hold so much information that it becomes very difficult to maintain desired navigation standards. Making information easy to find by relevant navigator is the biggest challenge that educational institutes need to divert their attention to.

Engaging High School Students


This type marketing is probably the most result oriented strategy that universities adopt for student recruitment. It allows admission and marketing personal to have face to face interaction with their prospective candidates. This concept can be implemented through something very basic like online recruitment drives. Alternatively, HE institutes can organize events like official campus visit, tailored to market services offered by the colleges or institutes.  On a more specific level, institutes can work on a lead of any brilliant prospect. This can be done by contacting concerned high schools and setting up a face-to-face meeting.

Social Media Marketing

Social media platforms are quickly gaining importance as easy to access and credible source of information. Universities and colleges can market their products on multiple platforms like Facebook, LinkedIn, Twitter, Instagram, Google+, Pinterest, Slideshare etc. These platforms offer access to maximum high school population. This strategy can be implemented through trained social media marketing professionals within reasonable price range.

The major challenge that HE institutes face during implementation of these strategies is lack of coordination with high schools. The best way to minimize gap between High school and HE Institutes is regular interaction with high school counselors. This can only be perceived possible if universities maintain a proper state wise database of this hard to reach market. Don’t worry; you do not have to make this database from scratch. High School Counselor Marketing ( provides a complete updated database of high school counselors along with contact details and email addresses. Considering the prospect of information gathering opportunity, you can purchase this database at a very reasonable price.



Hack the Scholarship Game

Scholarships Can Make Higher Education Attainable

Listen very closely, Cappexians: Scholarships can make higher education attainable. I want you to repeat that a couple dozen times to yourself while you scroll through your scholarship matches, while you Google options, while you do literally everything you can to compile a list of scholarships to apply for.

And then we’re going to tell you how to hack the scholarship system, starting with the one right here on the Cappex site.

Scholarships can be geared towards any type of students, by any number of parameters.

If you’re ever wondering, “why in the world do they need to know this?” while filling out information on your Cappex profile or while applying to a scholarship, this weird collection of parameters is 100% why. Scholarships can be geared towards broad, understandable groups of people, such as everyone living in Illinois or the New York metropolitan area. Those two things make sense. It’s also somewhat easy to understand why scholarships would be restricted to certain counties or to specific high schools. The fact of the matter is that donors can be anyone, any company, and anywhere. They can be a single person or an entire corporation.

Scholarship funds can also be designated to students going into a specific major, like nursing or graphic design. They can be designed to help a specific type of person, such as the LGBTQIA community or students who practice Judaism. You’ll also find that there are entire scholarships dedicated to assisting minorities.

Basically, what I’m saying is that those weird bits of information collected that seem like TMI or incredibly random, actually serve an altruistic purpose: finding you money. Fill out your Cappex profiles completely, honestly, and to the best of your ability. It will help us match you to an amazing array of scholarships that can cut down on your postsecondary education costs!

Read the Directions
No, it’s not fun, I know. But read the directions. Honestly. Send the email with the appropriate subject line and make sure you follow the word counts for the essays. This is legitimately one of the most surefire ways to confidently toss your hat into the ring. Read the history of the scholarship, understand what it’s for, and adjust your application (truthfully) to highlight that aspect of your life. If the scholarship is meant to reward a student who serves their community, make sure that your community service is front and center on your application packet. If it’s about academics, highlight your educational achievements.\

Official vs. Unofficial Transcripts
Many scholarships require a transcript to verify your GPA. What is a transcript? It’s a complete record of all of your academic achievements. It lists every class you’ve taken, the grades you got, and when. Pay attention to whether the scholarship requires an official or unofficial transcript — while they’re very similar, there are key differences. Official transcripts typically come in sealed envelopes or are directly sent by your school office to its intended location. Bring your ID or have your student number ready. In some cases, you can even request an official transcript online, which makes it super simple to do. You can ask your counselor or check out your high school website for that option! Scholarships may also ask for a resume, so check out what to include and how to keep it updated here!

Letters of Recommendation
If there’s ever an I-told-you moment that we have here at Cappex, it has to do with letters of recommendation. We’re always telling students to develop relationships with their teachers, with their extracurricular leaders, with bosses, and this, right here, is why. Quick tips for asking for recommendations: give the person you’re asking for as much time as possible to fulfill the request. A month is a fairly typical length of time to give your recommender, so be fully upfront about the due date of your scholarship (or college) application. Lastly, be sure to ask this question: are you able to give me a good recommendation? If the answer is yes, you’re solid!

Let’s end this scholarship hack by totally annihilating some of the myths surrounding requirements:

  • No, you do not need a high GPA to get a scholarship.
  • No, not every scholarship requires an essay.
  • Scholarship money is typically directly sent to the college, but it can also be dispersed to you to use as you see fit towards your education — listings typically say which route they use.

Also, did you know, that if you earn more money in scholarships than your tuition is worth, the money is still yours to keep?

Just food for thought.

Scholarships Expiring January 2018

Haven’t gotten around to applying for scholarships yet? That’s alright for a number of reasons — the general idea of scholarships doesn’t have a deadline. You can start applying for them just about whenever you feel like it, however, we do recommend starting sooner rather than later. You’ll find new scholarships to apply for every single month of the year, and, for every single one of those 12 months, you can count on us here at Cappex to keep you up-to-date on all of the latest and greatest ways to save money on college tuition!

Abbvie Immunology Scholarship
Award:  $15,000
Deadline: 1/9/18
Description: Living with an inflammatory disease is difficult to begin with, and Abbvie wants to take some extra stress off of your shoulders with their scholarship specifically designed to help you. Whether you’re trying to earn an undergraduate or graduate degree or a vocational trade, you can apply for this scholarship!

Robert L. Harbison Family Scholarship
Award: $500
Due Date:  1/12/18
Description: Are you a high school senior at Greencastle High School? Then you’re a prime candidate for this scholarship!

Fillmore High School Alumni Association Scholarship
Award: $500
Deadline: 1/12/18
Description: If you’re a South Putnam High School graduating senior, this scholarship is right up your alley. Apply to earn this $500 towards your college tuition!

Young Filmmakers Contest
Award: $1,000
Deadline: 1/14/18, by Midnight
Description:  Films submitted to earn the max $1000 prize must be between 3 and 8 minutes long. Film topic options include: water, waste, food, transportation, energy, or open space and ecosystem! Check the website for other perks of winning this scholarship.

Ron Brown Scholar Program
Award: $10,000
Deadline: 1/9/18
Description: African-American high school seniors who excel academically are encouraged to apply for this scholarship. This program is seeking students who will make significant contributions to society, so bring your A game!

The Magi Foundation Film Festival
Award: $1,500
Deadline: 1/15/18
Description: PSAs need a revamp, and The Magi Foundation Film Festival wants to see you do it! Create a public service announcement centered around the idea of “Finding Common Ground.” The film should be between three and eight minutes!

Dell Scholars Program
Award: $20,000
Deadline: 1/15/18
Description: Are you ready for college? Has this been your dream? Then the Michael and Susan Dell Foundation would love to award you $20,000 towards your tuition! See if you qualify, and check out all of the juicy details, on the website!

Telios Law Sojourner Scholarship
Award: $1,000
Deadline: 1/15/18
Description: This scholarship has some specific requirements, so read them carefully. You must have spent three or more years as a third-culture missionary kid and be enrolled full-time as a freshman or sophomore student at a school that boasts an emphasis on spiritual formation in the Christian faith.

Hamilton Award
Award: $500
Deadline: 1/16/18
Description: The Alexander Hamilton Friends Association wants to help tuition costs with a $500 scholarship towards an individual with a commitment to education, strong community service history, and a need for financial assistance. Check the website for further details!

The Diversity Advancement Scholarship
Award: $4,000
Deadline: 1/17/18
Description: If you’re enrolled in an NAAB-accredited architecture school and are a minority student, you’ll want to take a close look into this scholarship. Not only does it offer a hefty amount for a single scholarship, it can also be renewed for up to five years!

iCanvas Art Scholarship Sweepstakes
Award: $1,000
Deadline: 1/18/18
Description: Submit a photo of your visual art to earn this scholarship. Eligible applicants are under the age of 25 and are enrolled (or are planning to enroll) in an accredited institution!

Norma A. Cull Memorial Scholarship
Deadline: 1/19/18
Description: This scholarship awards up to $2,000 dollars just for being a student at Madison Consolidated High School looking to further their education in journalism! If you qualify, go apply right now!

Marcia S. Morrill Scholarship
Award: $1,700
Deadline: 1/19/18
Description: If you’re a graduating senior at Southwestern High School, Shawe Memorial High School, or Madison Consolidated High School, you can apply for this scholarship to help with your college tuition!


How to Handle Your First College Winter

Unless you’re going to college in California, Florida or another sunny locale, it’s possible your first college winter will be harsher than any you’ve lived through before. Here are some tips on how to survive your first college winter.

Layer Up

Layering clothes is the best option when facing chilling temperatures. Invest in long underwear, wool socks, sweaters, scarves, ear muffs and winter hats to stay warm. Select several lighter layers instead of a couple heavy ones. Weighing yourself down too much will exhaust you by the end of the day. But, donning too few layers will allow the wind to cut right through the fabric.

Additionally, purchasing a large down jacket and nice boots can be worthwhile if you’re attending college somewhere particularly chilly. These will last until well after you graduate and make a huge difference in protecting you from the cold, wind and snow.

Stock Up on Essentials

The combination of biting winds, little sunshine and sub-zero thermometer readings can keep students from leaving their dorms for longer than ever. Save yourself a frigid grocery run or two by stockpiling essential items that’ll last throughout the season. Toiletries, snacks and school supplies are just a few of the things you should get before winter rolls in.

Learn about Helpful Resources

Most campuses have several services that can prove highly beneficial in the winter. College rideshare and shuttle systems can keep you from walking 15 to 20 minutes in the cold. Don’t hesitate to contact a maintenance worker if your heating isn’t working as well as it should. Free hot chocolate and other warm treats are a staple of winter finals weeks. Familiarize yourself with the on-campus health clinic in case you fall ill; contagious viruses like the flu spread quickly throughout college campuses.

Check in with Yourself

Seasonal depression, or seasonal affective disorder, is a real problem, especially for those experiencing their first rough winter. Whether it’s meditation, extra TV binging, a daylight lamp or extra sleep, be sure to take care of your mental health during the colder months of the year. These breaks are healthy and help you keep everything together for the long run.


How to Narrow Your List of Colleges

Rather than applying to dozens of colleges, choose 12 at most. Here are some things to keep in mind when narrowing your list of colleges:

Acceptance Rate

If you’ve had your heart set on a college for years, you should give it your best shot, even if it seems like a stretch. College acceptance is a game of chance, and you’ll likely receive at least one acceptance or rejection that’s a complete surprise. To prepare for the worst, choose two or three safety colleges. If you’re not sure which colleges qualify are good safety choices, rankings and statistics should give you an idea. Be sure to check their Cappex profile to get all the info you need.

Tuition and Financial Aid

With tuition prices rising, the cost of education likely will be a factor in deciding where you should apply. Make sure every college on your list isn’t an expensive private college. Although many private universities offer generous scholarships and financial aid, these are rarely a guarantee. Add public, in-state colleges to your list, as tuition is likely to be lower. It’s important to vary the cost of colleges on your list.

Campus Preferences

Every college has something unique to offer, and whether or not you feel comfortable on campus will make or break your four years. If you’re applying to a college solely because of its reputation or convenience, consider removing it from your list. Instead, focus on collges where you can see yourself thriving academically and socially.

Doing research, talking to current students and visiting campuses will help you determine which colleges meet your expectations.


Benefits of Attending a Small College

Small colleges and universities — institutions with 1,000 students or less — offer students a more intimate college experience than large universities. Classes are small and less likely to be held in large lecture halls. In fact, students are more likely to develop relationships with their professors and connect with other students on campus.

Professors at small colleges like Antioch College, which has a 6-to-1 student-faculty ratio, are able to devote themselves to teaching because they are not pressed to meet research requirements like academics at large, liberal arts universities. Classes also are more likely to be taught by a professor instead of graduate students because most small colleges do not offer advanced degrees.

Students have the opportunity to participate in class and ask questions, an added benefit of attending a small college. Students at small colleges also receive superior academic advising because advisers are not bogged down while tending to hundreds of students.

Because students aren’t adrift in a sea of thousands of other pupils, campus life tends to be close knit at small colleges. Other students and faculty are likely to know your name. It’s also easier to nap a recommendation for an internship or a job.

Lastly, but not least, small universities also offer a greater chance of receiving a more comprehensive financial aid package. There are fewer people competing for the same pot of money.

Here’s a list of popular colleges with 1,000 or fewer students:

Alice Lloyd College (Pippa Passes, KY)
Antioch College (Yellow Springs, OH)
Beacon College (Leesburg, FL)
Bethany College (Bethany, WV)
Bethany College (Lindsborg, KS)
Centenary College of Louisiana (Shreveport, LA)
Cleveland Institute of Art (Cleveland, OH)
Cleveland Institute of Music (Cleveland, OH)
Columbia College Hollywood (Los Angeles, CA)
Cox College (Springfield, MO)
Cottey College (Nevada, MO)
Criswell College (Dallas, TX)
Curtis Institute of Music (Philadelphia, PA)
Eureka College (Eureka, IL)
Franklin W. Olin College of Engineering (Needham, MA)
Goddard College (Plainfield, VT)
Goshen College (Goshen, IN)
Green Mountain College (Poultney, VT)
Harvey Mudd College (Claremont, CA)
Holy Cross College (Notre Dame, IN)
Illinois College (Jacksonville, IL)
John Paul the Great Catholic University (Escondido, CA)
MacMurray College (Jacksonville, IL)
Marlboro College (Marlboro, VT)
Mitchell College (New London, CT)
Nazarene Bible College (Colorado Springs, CO)
Nebraska Christian College (Papillion, NE)
Northland College (Ashland, WI)
O’More College of Design (Franklin, TN)
Principia College (Elsah, IL)
Ripon College (Ripon, WI)
Rocky Mountain College (Billings, MT)
San Francisco Art Institute (San Francisco, CA)
Shimer College (Chicago, IL)
Sweet Briar College (Sweet Briar, VA)
The Juilliard School (New York, NY)
Thomas More College of Liberal Arts (Merrimack, NH)
Tougaloo College (Tougaloo, MS)
Union College (Lincoln, NE)
University of the Ozarks (Clarksville, AR)
University of Providence (Great Falls, MT)
University of Valley Forge (Phoenixville, PA)
Villa Maria College (Buffalo, NY)
Wabash College (Crawfordsville, IN)
Webb Institute (Glen Cove, NY)
Webber International University (Babson Park, FL)
Welch College (Nashville, TN)
Wesleyan College (Macon, GA)
William Peace University (Raleigh, NC)


How Busy Parents can Help their Children Succeed at School

Having a high school kid is like sitting in the roller coaster car as they climb the incline of freshman year, sophomore year, then begin the crazy roller coaster into junior year and ultimately arrive at the end, the senior year.

These next four years fly by really quickly so hang on.

And as a working parent, all this can sometimes feel like a juggling act. Aside from making sure, you look immaculate for your business presentation. There’s also the marathon of coming home. After beating every red light to get through the rush hour traffic, you have to fix a dinner several degrees above the standard microwave fare. In all these, you’ve yet to have “ME” time, spouse time and time out with friends and family members. Whew!!

For parents, the apron strings are pretty much frayed to the last thread by the end of senior year. Your child will become vastly more independent. They may start driving, dating, and working at their first job. Family time wanes as their teenage lives begin to travel at a thrilling speed. They are hurtling toward their future, and all a parent can do is hang on to life and encourage them towards greater and bigger things.

The stress of juggling childrearing responsibilities with the demands of work takes a toll on many parents’ personal and professional lives. Over 50% of all employees report that job demands interfere with their personal responsibilities, while 43% of employees say that their family responsibilities interfere with their work performance, according to a study by the American Psychological Association.

Often, there just doesn’t seem to be enough hours in the day to get everything done and meet everyone’s needs. While managing a career and family leaves some parents feeling guilty and frazzled, others seem to be able to effortlessly balance parenthood with full-time work. Parents who are able to raise well-adjusted children while also maintaining a career have to make sacrifices in order to keep up with the pace.

There are many aspects of how parents can be an important and positive influence in making decisions as a child gets groomed and follows everything that he has seen in his life whereas excessive parental control results in adverse outcomes. Parents should be cautioned against imposing their own goals on to their children or seeing their child’s accomplishments as a reflection on themselves. So while parents should show genuine interest and support. Choosing a career is an extremely important decision that impacts an individual‘s entire future, so parents can become very stressed as they can unwittingly make the past seem perfect and the future terrifying.
Parents influence the level of education or training that their children achieve; the knowledge they have about work and different occupations; the beliefs and attitudes they have to working; and the motivation they have to succeed. Most of this is learned unconsciously, children and teenagers absorb their parent’s attitude and expectations as they grow up.

Some of the key factors are as follows:

• Encourage your children to get as much education as possible
• Help them to discover their innate talents and skills
• Develop their knowledge of the world of work
• Teach them decision- making skills
• Value gender equity and cultural diversity
• Become aware of career resources/ education and training opportunities
• Observe the effects of work experience.

Parents should guard against shooting down ideas their children may have about their future careers. If they react negatively, it may shut down the whole exploration process. Parents need to keep the lines of communication open and encourage their child to gather as much information as possible on their career interest areas. A parent must recognize that their role is simply to act as a facilitator in their child’s career journey and allowing independent career choices marks a first real step into adulthood.

Look out for the danger signs in your child’s approach:
1) Waiting until the last minute to make decisions.
2) Unrealistic expectations.
3) Promises to work miracles with study next term.
4) Carrying too many higher -level subjects in spite of poor reports from teachers.
5) Interference from social activities or a weekend job which is funding their social life.
6) Selecting a course because the career is well paid. They are more likely to gain a good result in their degree if they enjoy and are interested in the course.

All the above are points that parents need to consider to make it easier for them and their children to progress in their personal and professional lives ahead of them. What can be a lot more favorable situation is that parents and children should be in regular touch with the High School counselors who can help bridge the gap due to hectic work hours and scores of responsibilities and expectations. This works best in making sure children are not neglected and parents are up to date with their progress.

Where should students seek guidance for university

Students are assets of our society because they hold the key to making changes and can make a successful future. Therefore, it is the duty of the society to provide them with complete guidance on what degree program and the educational institution they should select as well as how to become a catalyst for change.

The parental involvement in the children’s education is the most influential and interconnected element described as the personal backgrounds and the economic background of parents. These two components primarily depend upon the environment provided by parents to their children. With the social evolution, it is observed that most of the parents in the USA are not exposed to the recent educational system which creates a big hurdle for the students in making decision regarding their career path.

High school is the time when students begin to discover what the future holds for them. But here they mostly come up with the clutter of questions. High School Counselors are here to make things easier for students. They engage in enhancing the learning process and promote academic achievements. Their programs are essential for students to achieve optimal personal growth, acquire positive social skills and values, set appropriate career goals and realize the full academic potential to become productive members of the society.

The High School Counselors’ holds wide range of state certification in school counseling. Maintaining certification includes on-going professional development to stay in touch with the current educational reforms and challenges faced by today’s student. Also, professional association membership is encouraged as it enhances the school counselor’s knowledge and effectiveness.

High School Counselor helps to fill the gap between the students and the university. Counselor help students thrive academically, personally and socially, and assist them in exploring their educational career options.

A counselor’s role may go unnoticed, but it plays a vital role in guiding the student throughout their career. High school counselor works with students on immediate issues and future planning and helps them reap out the benefits from each and every opportunity.

Counselors also guide and assist students in understanding the requirements of the college or university because many individuals do not have a clear vision and do not know much about the undergraduate programs and process. Along with this they also provide recommendation letters for the students to the universities which acts as a plus point for the students.

The main purpose of high school counselors is to ensure the students are prepared to become the next best generation of parents, workers, leaders, and citizens.

Applying to University: Your High School Counselor’s Role

Your guidance or college counselor is the most important people in your school life. Counselors can help even an average student apply and gain admission to a first-rate college or university. In the US, counselors send their students’ high school transcripts to universities and colleges. And this is just the one thing they do among the other great work that helps students to excel in their academic and then practical career.

What Your Counselor Can Help You Do

1. Find Universities
The counselors, having years of experience and great academic background helps students in creating a list of universities/colleges based on their interest, capacity, ability, and qualities that will match with the institution’s growing demands. While counselors know more about their students, they are the best resource at hand to narrow down the wishlist to possibilities that will flourish a student’s future.

2. Understand Requirements
Every university/college have different application requirements. This could be tricky for students that are applying for the first time. Sure! Parents can help out, but they will know little as over the years third level education has changed rapidly. For those who are the first in their family to go to university will find it useful that counselors are available to explain the requirements of each institution they are applying to. Most require applicants to submit an essay. Many ask candidates to send scores from an admission test, such as the SAT or the ACT. Therefore, counselors are brilliant to guide in this manner and help students register for admission tests, if necessary.

3. Get Recommendations
It is very usual for universities to ask for a recommendation letter from a high school counselor. Therefore, meeting the counselor and taking guidance will shape up a good letter of recommendation because the counselor will know how serious the student is in going to university. Also, a lot of interaction results in the counselor being aware of the student to write him/her the recommendation he/she deserves. And having excellent relations will work in a student’s favor. So regular meet up with the counselor is the best way to secure admission in a good institution.

4. Make the Most of Your Time with Your Counselor
Remember tons of students will be rushing in and asking time from the high school counselor as university application season arrives. Hence, every student needs to ensure that they remain on the top of their game to secure maximum counselors’ time. Here’s how!

Students need to be an early bird. They need to go to the counselor way ahead of the university deadlines making sure the groundwork and researching for universities and essay topics are already done, and it is presented for expert advice. In the meanwhile just don’t get information but also make a request for a recommendation letter. Planning well ahead of time will make it easier for the counselor to give each student a timely answer and for the students a well-directed recommendation letter.

Every student should be organized and make a calendar marked with important dates and reminders before the deadlines of university applications. Also, always read “Applying to College: FAQs for tips”.

Very important aspect of the applications season is that students need to be responsible. The counselors can help in many ways, but this is a student’s project and its responsibility. Therefore, schedule appointments when you need to talk to the counselor and be prepared.

What universities are looking for?

The admission department’s decisions at the University is primarily based on the academic criteria. While the University looks for ability and potential in a student, it also assesses everyone individually, which means they look at and for different things in different students for different courses. Although, there is no magic formula that guarantees a place at the University. The admissions tutors are always looking for students who they believe:

1.  Have the most academic ability and potential
2. The student who will benefit from and flourish in the University learning environment
3.  The student who is best suited to the course they applied for

Academic Ability and Potential

However, according to counselors, all admissions tutors of Universities look for students that they believe have the learning ability, capacity and will benefit from and flourish in the set learning environment. The admission tutors usually determined the fate of a student by the examination grades in high school and recommendations from counselors and teachers.

Learning at University

Universities look for an indication of a student’s ability to think critically and independently. Also its willingness to argue logically while keeping an open mind to new ideas as well. A student also needs self-discipline, motivation, commitment, and the desire and the potential to go beyond what they have learned at school or in the future at University.

Suitability and Enthusiasm for the Course

Finally, counselors have stressed for decades that students should learn about the subject they’ve applied for and shouldn’t only be interested in the degree at the end. Universities at interview rounds gauge it quite quickly making it an infamous reasons as to why students do not make it to their desired Universities. Therefore it is very important that students should sit down with their counselors and figure out which subject area(s) they are most enthused and inspired about studying for the next few years.

Keynote for Students

There is no blueprint for an ideal student that Universities want, and they give applicants as many opportunities as possible to demonstrate their strengths and potential. Therefore, each application is considered individually and holistically, using all of the following information:

1. Academic record
2. School/college reference
3. Personal statement
4. Any written work submitted
5. Performance in any written assessment
6. Contextual data
7. Performance at interview

Every application is considered holistically. The admission’s tutor analyzes all of the information available before making any decisions. No part of the application is considered separately. For example, a student’s written assessment performance or performance at interview alone does not determine the outcome of their application.